Iterating my way to a product landing page via user testing with Maze

While working on my side-hustle — Reciprocal.dev (a tool for visualising user journeys and annotating them development data) I realised that there was a higher level issue that gets in the way of teams being able to quickly build shared understanding (what Reciprocal.dev looks to do via it’s visualisations).

Teams that work on building software products, and especially those in larger companies where they may be specialised teams who only handle one part of the process rely heavily on specialised tools to do…