Why I ditched Google Analytics & MixPanel for PostHog

It took me until I built my second product (Reciprocal.dev) to really understand the value of analytics. I’d always landed very much on the side of such tools as being an invasion of privacy and questioned the need for front-end scripts when proper configured server logs could provide the same information.

The hammer that hit the nail on the head was reading Lean Startup and learning how customer behaviour metrics are key to performing the iterative small tweaks needed to align the product to the customer needs.